A worker puts boxes of ice cream in a refrigerator at a BHG supermarket in Beijing.[Photo by Wang Zhuangfei/China Daily]
In recent weeks, the Beijing-based Baxi received attention for its low-fat coffee-flavored ice cream, while China Mengniu Dairy Company Ltd launched sugar-free Lueshasha under its "Mood for Green" line for diabetics. Many foreign brands followed suit to ensure their business thrived in China.
As disposable incomes of Chinese consumers rose in tune with expansion of retail infrastructure, China's ice cream market exploded in recent years.