Reporter | Jiang Haofeng
There is one super hot word in this spring, which is the "trade war".
At this moment, a new factory of a multinational company was completed in Taizhou, Jiangsu.
The first phase of the project is invested with more than 1 billion RMB yaun and covers a total area of more than 13.33 ha. This is the latest investment of this multinational company that entered China at the beginning of reform and opening up.
“We are very optimistic about the development prospects of the Chinese market. Investment in the new factory demonstrates our strong confidence and commitment to this important market. The new factory in Taizhou will provide local consumers with more diversified product options and services, which we are very pleased and proud of,” said Magdi Batato, Executive Vice President Operations Nestlé S.A.
As a matter of fact, this company is closely related to a lot of Chinese people.
From baby milk powder, to various beverages and snack foods…
Especially the revolutionary instant coffee well known in those years.
"Nescafé Delivers Great Taste!"
This classic message has accompanied Chinese people for many years after the reform and opening up.
Today's Taizhou factory leads the trend in China again.
The new factory includes Nestlé Health Sciences and Galderma, two businesses that produce FSMP and skin health products, respectively, thus adding new strength to Nestlé’s layout of Industry in China.
Batato said that young people nowadays like to share photos before enjoying delicious food in front of them. Nestlé Health is also to share health with the Chinese people - for example, to help people with better skin and better look, which is part of healthy and happy sharing.
Rashid Qureshi, Chairman and CEO of Nestlé Greater China said, "The completion of Nestlé factory in Taizhou will further strengthen Nestlé's layout in the area of massive health and meet both Nestlé's goal of "enhancing quality of life and contributing to a healthier future" and Chinese government's ongoing ‘2030 Healthy China Strategy'."
At the China Development Forum held in March this year, Mark Schneider, CEO of Nestlé Group, said that China’s economic growth has opened up numerous opportunities for China and other countries globally, and Nestlé was one of the first multinational companies to grasp these opportunities. Nestlé will continue to increase investment in China to continuously create shared value for shareholders and society, including training and technical assistance to farmers, research and development, manufacturing and food safety.
Batato told the reporter that Nestlé currently invests CHF 150 million in China each year. So far, Nestlé has invested in infrastructure in China, ranging from that for agricultural raw materials sourcing, to that for product development and production, including 33 factories, 4 R & D centers, Nestlé Food Safety Institute, Nestlé Dairy Farming Institute and Nestlé Coffee Center. Just about every product category Nestlé has elsewhere in the world is also manufactured and sold in China. In addition, Nestlé serves the diverse and ever-changing needs of Chinese consumers through popular local brands like Totole, Hsu Fu Chi and Yinlu.
Batato said, as one of the first foreign-funded enterprises that entered China at the beginning of reform and opening up, "no matter where we are in the Chinese market, we see only opportunities!"